The real effects of premium-based promotional strategies: The long-term perspective of premiums

Additional Metadata
Keywords	Premiumm, Promotions, Loyalty, Brand equity, Marketing
Thesis Advisor	Klooster, E. van 't, Vrande, V.J.A. van de
Persistent URL	hdl.handle.net/2105/22582
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hoff, P. van 't. (2011). The real effects of premium-based promotional strategies: The long-term perspective of premiums. In Marketing Management.http://hdl.handle.net/2105/22582

The real effects of premium-based promotional strategies