2011-09-23
The real effects of premium-based promotional strategies
Publication
Publication
The long-term perspective of premiums
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, , , , | |
Klooster, E. van 't, Vrande, V.J.A. van de | |
hdl.handle.net/2105/22582 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Hoff, P. van 't. (2011, September 23). The real effects of premium-based promotional strategies. Marketing Management. Retrieved from http://hdl.handle.net/2105/22582
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