The real effects of premium-based promotional strategies: The long-term perspective of premiums

Additional Metadata
Keywords	Premiumm, Promotions, Loyalty, Brand equity, Marketing
Thesis Advisor	Klooster, E. van 't, Vrande, V.J.A. van de
Persistent URL	hdl.handle.net/2105/22582
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hoff, P. van 't. (2011, September 23). The real effects of premium-based promotional strategies: The long-term perspective of premiums. Marketing Management. Retrieved from http://hdl.handle.net/2105/22582

The real effects of premium-based promotional strategies