2012-06-22
The good, the bad and the ugly
Publication
Publication
The impact of endorser publicity on the perceived brand image of product placements in music videos
Additional Metadata | |
---|---|
, , , | |
Looman, J.L., Stienstra, M. | |
hdl.handle.net/2105/22583 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Luijkx, M.J.M. (2012, June 22). The good, the bad and the ugly. Marketing Management. Retrieved from http://hdl.handle.net/2105/22583
|