The good, the bad and the ugly: The impact of endorser publicity on the perceived brand image of product placements in music videos

Additional Metadata
Keywords	Marketing, Product placement, celebrities, Endorsement
Thesis Advisor	Looman, J.L., Stienstra, M.
Persistent URL	hdl.handle.net/2105/22583
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Luijkx, M.J.M. (2012, June 22). The good, the bad and the ugly: The impact of endorser publicity on the perceived brand image of product placements in music videos. Marketing Management. Retrieved from http://hdl.handle.net/2105/22583

The good, the bad and the ugly