Evaluating the branding strategy by Rotterdam Marketing

Additional Metadata
Keywords	City branding, Brands, Identity, Image, Perception, Image transfer, Brand strategy, Rotterdam, Sports, Event
Thesis Advisor	Go, F.M., Vries, H.J. de
Persistent URL	hdl.handle.net/2105/22589
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Boekestijn, M. (2014, March 27). Evaluating the branding strategy by Rotterdam Marketing. Marketing Management. Retrieved from http://hdl.handle.net/2105/22589

Publication