Social comparison theory and emotions: The impact of consumers’ perceptions on brand loyalty

Additional Metadata
Keywords	Social comparison theory, Emotions, Self esteem, Brand loyalty, Attitudinal loyalty
Thesis Advisor	Hooge, I.E. de, Verheul, I.
Persistent URL	hdl.handle.net/2105/22591
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bottema, S. (2011). Social comparison theory and emotions: The impact of consumers’ perceptions on brand loyalty. In Marketing Management.http://hdl.handle.net/2105/22591

Social comparison theory and emotions