2014-07-24
Brand essence as a matter of distinctiveness
Publication
Publication
Are distinctive features essential to the brand?
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Rekom, J. van, Jacobs-Belschak, G. | |
hdl.handle.net/2105/22597 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Ridderbeekx, J.M. (2014, July 24). Brand essence as a matter of distinctiveness. Marketing Management. Retrieved from http://hdl.handle.net/2105/22597
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