Brand essence as a matter of distinctiveness: Are distinctive features essential to the brand?

Additional Metadata
Keywords	Brand essence, Distinctiveness, Beer industry/market/sector, Causality
Thesis Advisor	Rekom, J. van, Jacobs-Belschak, G.
Persistent URL	hdl.handle.net/2105/22597
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ridderbeekx, J.M. (2014, July 24). Brand essence as a matter of distinctiveness: Are distinctive features essential to the brand?. Marketing Management. Retrieved from http://hdl.handle.net/2105/22597

Brand essence as a matter of distinctiveness