The peak-end effect on trailer editing: Assessing moment-to-moment responses in overall judgments

Additional Metadata
Keywords	Film industry/market/sector, Advertising, Consumer behaviour
Thesis Advisor	Bergh, B. van den, Yang, S.
Persistent URL	hdl.handle.net/2105/22602
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Peng, P. (2011, September 28). The peak-end effect on trailer editing: Assessing moment-to-moment responses in overall judgments. Marketing Management. Retrieved from http://hdl.handle.net/2105/22602

The peak-end effect on trailer editing