2011-09-28
The peak-end effect on trailer editing
Publication
Publication
Assessing moment-to-moment responses in overall judgments
Additional Metadata | |
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Bergh, B. van den, Yang, S. | |
hdl.handle.net/2105/22602 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Peng, P. (2011, September 28). The peak-end effect on trailer editing. Marketing Management. Retrieved from http://hdl.handle.net/2105/22602
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