The peak-end effect on trailer editing: Assessing moment-to-moment responses in overall judgments

Additional Metadata
Keywords	Film industry/market/sector, Advertising, Consumer behaviour
Thesis Advisor	Bergh, B. van den, Yang, S.
Persistent URL	hdl.handle.net/2105/22602
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Peng, P. (2011). The peak-end effect on trailer editing: Assessing moment-to-moment responses in overall judgments. In Marketing Management.http://hdl.handle.net/2105/22602

The peak-end effect on trailer editing