The influence of the product creator on product valuation: The role of ‘familiarity’, ‘love contribution’, ‘likeability’ and ‘effort and time’

Additional Metadata
Keywords	Product valuation, Product creators, Familiarity
Thesis Advisor	Fuchs, C., Dierendonck, H.G.H. van
Persistent URL	hdl.handle.net/2105/22603
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Reinink, S. (2011, December 6). The influence of the product creator on product valuation: The role of ‘familiarity’, ‘love contribution’, ‘likeability’ and ‘effort and time’. Marketing Management. Retrieved from http://hdl.handle.net/2105/22603

The influence of the product creator on product valuation