2011-12-06
The influence of the product creator on product valuation
Publication
Publication
The role of ‘familiarity’, ‘love contribution’, ‘likeability’ and ‘effort and time’
Additional Metadata | |
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Fuchs, C., Dierendonck, H.G.H. van | |
hdl.handle.net/2105/22603 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Reinink, S. (2011, December 6). The influence of the product creator on product valuation. Marketing Management. Retrieved from http://hdl.handle.net/2105/22603
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