2011-12-06
The fear of a brand repositioning
Publication
Publication
Consumers demand a reflection of their own identity
Additional Metadata | |
---|---|
, , , | |
Rekom, J. van, Stam, D.A. | |
hdl.handle.net/2105/22606 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Leeuwen, E. van. (2011, December 6). The fear of a brand repositioning. Marketing Management. Retrieved from http://hdl.handle.net/2105/22606
|