The fear of a brand repositioning: Consumers demand a reflection of their own identity

Additional Metadata
Keywords	Brand essence, Brands, Repositioning, Self construal
Thesis Advisor	Rekom, J. van, Stam, D.A.
Persistent URL	hdl.handle.net/2105/22606
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Leeuwen, E. van. (2011). The fear of a brand repositioning: Consumers demand a reflection of their own identity. In Marketing Management.http://hdl.handle.net/2105/22606

The fear of a brand repositioning