The fear of a brand repositioning: Consumers demand a reflection of their own identity

Additional Metadata
Keywords	Brand essence, Brands, Repositioning, Self construal
Thesis Advisor	Rekom, J. van, Stam, D.A.
Persistent URL	hdl.handle.net/2105/22606
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Leeuwen, E. van. (2011, December 6). The fear of a brand repositioning: Consumers demand a reflection of their own identity. Marketing Management. Retrieved from http://hdl.handle.net/2105/22606

The fear of a brand repositioning