Red Bull or death bull?: The effects on consumers’ attitudes towards a brand due to a fatal outcome in or due adrenaline marketing

Additional Metadata
Keywords	Brand attitude, Event management, Sponsorship, Red Bull, Extreme marketing
Thesis Advisor	Go, F.M., Bode, B.
Persistent URL	hdl.handle.net/2105/22610
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Koopman, C.M. (2013, December 16). Red Bull or death bull?: The effects on consumers’ attitudes towards a brand due to a fatal outcome in or due adrenaline marketing. Marketing Management. Retrieved from http://hdl.handle.net/2105/22610

Red Bull or death bull?