Red Bull or death bull?: The effects on consumers’ attitudes towards a brand due to a fatal outcome in or due adrenaline marketing

Additional Metadata
Keywords	Brand attitude, Event management, Sponsorship, Red Bull, Extreme marketing
Thesis Advisor	Go, F.M., Bode, B.
Persistent URL	hdl.handle.net/2105/22610
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Koopman, C.M. (2013). Red Bull or death bull?: The effects on consumers’ attitudes towards a brand due to a fatal outcome in or due adrenaline marketing. In Marketing Management.http://hdl.handle.net/2105/22610

Red Bull or death bull?