2013-12-16
Red Bull or death bull?
Publication
Publication
The effects on consumers’ attitudes towards a brand due to a fatal outcome in or due adrenaline marketing
Additional Metadata | |
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, , , , | |
Go, F.M., Bode, B. | |
hdl.handle.net/2105/22610 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Koopman, C.M. (2013, December 16). Red Bull or death bull?. Marketing Management. Retrieved from http://hdl.handle.net/2105/22610
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