Positive product-to-product contagion: What are the effects of positive product attributes on consumer evaluations of daily household purchases?

Additional Metadata
Keywords	Product attributes, Product evaluation, Consumers, Contagion
Thesis Advisor	Overveld, W.J.M. van, Stam, D.A.
Persistent URL	hdl.handle.net/2105/22648
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Chen, S. (2014, August 31). Positive product-to-product contagion: What are the effects of positive product attributes on consumer evaluations of daily household purchases?. Marketing Management. Retrieved from http://hdl.handle.net/2105/22648

Positive product-to-product contagion