Groupon as a marketing tool for managers: Deal design

Additional Metadata
Keywords	Groupon, Daily deals, Design characteristics
Thesis Advisor	Gelper, S.E.C., Tsekouras, D.
Persistent URL	hdl.handle.net/2105/22651
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Olsthoorn, J. (2014). Groupon as a marketing tool for managers: Deal design. In Marketing Management.http://hdl.handle.net/2105/22651

Groupon as a marketing tool for managers