Groupon as a marketing tool for managers: Deal design

Additional Metadata
Keywords	Groupon, Daily deals, Design characteristics
Thesis Advisor	Gelper, S.E.C., Tsekouras, D.
Persistent URL	hdl.handle.net/2105/22651
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Olsthoorn, J. (2014, August 7). Groupon as a marketing tool for managers: Deal design. Marketing Management. Retrieved from http://hdl.handle.net/2105/22651

Groupon as a marketing tool for managers