Are private labelled copycats as threatening as they look?: How leading national brands can benefit from being copied by retailers and their private labels

Additional Metadata
Keywords	National brands, Private labels, Imitation
Thesis Advisor	Rekom, J. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/22657
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Baal, S.L. van. (2011, September 5). Are private labelled copycats as threatening as they look?: How leading national brands can benefit from being copied by retailers and their private labels. Marketing Management. Retrieved from http://hdl.handle.net/2105/22657

Are private labelled copycats as threatening as they look?