2011-09-05
Are private labelled copycats as threatening as they look?
Publication
Publication
How leading national brands can benefit from being copied by retailers and their private labels
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Rekom, J. van, Vries, H.J. de | |
hdl.handle.net/2105/22657 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Baal, S.L. van. (2011, September 5). Are private labelled copycats as threatening as they look?. Marketing Management. Retrieved from http://hdl.handle.net/2105/22657
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