2012-09-13
How creator familiarization influences consumers’ product valuation
Publication
Publication
Implications of 'trust’, ‘likeability’, ‘sensory experience’ and a ‘personal touch’
Additional Metadata | |
---|---|
, , , , | |
Fuchs, C., Verheul, I. | |
hdl.handle.net/2105/22658 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Sibma, S.H.A.E. (2012, September 13). How creator familiarization influences consumers’ product valuation. Marketing Management. Retrieved from http://hdl.handle.net/2105/22658
|