How creator familiarization influences consumers’ product valuation: Implications of 'trust’, ‘likeability’, ‘sensory experience’ and a ‘personal touch’

Additional Metadata
Keywords	Familiarity, Trust, Product valuation, Creators, Consumer behaviour
Thesis Advisor	Fuchs, C., Verheul, I.
Persistent URL	hdl.handle.net/2105/22658
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sibma, S.H.A.E. (2012, September 13). How creator familiarization influences consumers’ product valuation: Implications of 'trust’, ‘likeability’, ‘sensory experience’ and a ‘personal touch’. Marketing Management. Retrieved from http://hdl.handle.net/2105/22658

How creator familiarization influences consumers’ product valuation