Brand management in a B2B market

Additional Metadata
Keywords	Business to business (B2B), Brand strategy, Brand management
Thesis Advisor	Roodink, A.J., Rekom, J. van
Persistent URL	hdl.handle.net/2105/22661
Series	Organisational Change & Consulting
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Leenheer, R.A. (2012, March 27). Brand management in a B2B market. Organisational Change & Consulting. Retrieved from http://hdl.handle.net/2105/22661

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