Brand management in a B2B market: Brand strategies and points for consideration of Dutch B2B brand managers

Additional Metadata
Keywords	Business to business (B2B), Brand strategy, Brand management
Thesis Advisor	Roodink, A.J., Rekom, J. van
Persistent URL	hdl.handle.net/2105/22661
Series	Organisational Change & Consulting
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Leenheer, R.A. (2012). Brand management in a B2B market: Brand strategies and points for consideration of Dutch B2B brand managers. In Organisational Change & Consulting.http://hdl.handle.net/2105/22661

Brand management in a B2B market