Informal versus formal language use in advertising, does it make a difference?

Additional Metadata
Keywords	Advertising, Language, Brand positioning
Thesis Advisor	Puntoni, S., Fuchs, C.
Persistent URL	hdl.handle.net/2105/22716
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Berkel, J.M. van. (2014, August 7). Informal versus formal language use in advertising, does it make a difference?. Marketing Management. Retrieved from http://hdl.handle.net/2105/22716

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