Informal versus formal language use in advertising, does it make a difference?

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Keywords	Advertising, Language, Brand positioning
Thesis Advisor	Puntoni, S., Fuchs, C.
Persistent URL	hdl.handle.net/2105/22716
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Berkel, J.M. van. (2014). Informal versus formal language use in advertising, does it make a difference?. In Marketing Management.http://hdl.handle.net/2105/22716

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