2011-03-30
Health claims or taste claims?
Publication
Publication
The relative effectiveness of health claim and taste claim packaging for health conscious and unconscious consumers regarding functional food products
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Verlegh, P.W.J., Berens, G.A.J.M. | |
hdl.handle.net/2105/22737 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Zarogiannopoulou, M. (2011, March 30). Health claims or taste claims?. Marketing Management. Retrieved from http://hdl.handle.net/2105/22737
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