Health claims or taste claims?: The relative effectiveness of health claim and taste claim packaging for health conscious and unconscious consumers regarding functional food products

Additional Metadata
Keywords	Health claim, Packaging, Health consciousness, Labels
Thesis Advisor	Verlegh, P.W.J., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/22737
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zarogiannopoulou, M. (2011, March 30). Health claims or taste claims?: The relative effectiveness of health claim and taste claim packaging for health conscious and unconscious consumers regarding functional food products. Marketing Management. Retrieved from http://hdl.handle.net/2105/22737

Health claims or taste claims?