2011-03-30
Health claims or taste claims?
Publication
Publication
The relative effectiveness of health claim and taste claim packaging for health conscious and unconscious consumers regarding functional food products
| Additional Metadata | |
|---|---|
| , , , | |
| Verlegh, P.W.J., Berens, G.A.J.M. | |
| hdl.handle.net/2105/22737 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
|
Zarogiannopoulou, M. (2011, March 30). Health claims or taste claims?. Marketing Management. Retrieved from http://hdl.handle.net/2105/22737
|
|