2013-09-30
Brands with societal purposes
Publication
Publication
A comparison of consumer responses between developed and emerging markets
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, , , , | |
Szymanowski, M., Meijs, L.C.P.M. | |
hdl.handle.net/2105/22742 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Vacari, A. (2013, September 30). Brands with societal purposes. Marketing Management. Retrieved from http://hdl.handle.net/2105/22742
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