Brands with societal purposes: A comparison of consumer responses between developed and emerging markets

Additional Metadata
Keywords	Sponsorship, Emerging markets, Brands, Cause related marketing, Consumer behaviour
Thesis Advisor	Szymanowski, M., Meijs, L.C.P.M.
Persistent URL	hdl.handle.net/2105/22742
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vacari, A. (2013, September 30). Brands with societal purposes: A comparison of consumer responses between developed and emerging markets. Marketing Management. Retrieved from http://hdl.handle.net/2105/22742

Brands with societal purposes