Brands with societal purposes: A comparison of consumer responses between developed and emerging markets

Additional Metadata
Keywords	Sponsorship, Emerging markets, Brands, Cause related marketing, Consumer behaviour
Thesis Advisor	Szymanowski, M., Meijs, L.C.P.M.
Persistent URL	hdl.handle.net/2105/22742
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vacari, A. (2013). Brands with societal purposes: A comparison of consumer responses between developed and emerging markets. In Marketing Management.http://hdl.handle.net/2105/22742

Brands with societal purposes