How do sustainable brand extensions impact brand trust in Dutch retail banks?

Additional Metadata
Keywords	Trust, Brand extensions, Sustainable marketing, Banking industry/market/sector
Thesis Advisor	Looman, J.L., Meijs, L.C.P.M.
Persistent URL	hdl.handle.net/2105/22746
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Cyrus, N.L.C. (2014). How do sustainable brand extensions impact brand trust in Dutch retail banks?. In Marketing Management.http://hdl.handle.net/2105/22746

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