2014-08-29
How do sustainable brand extensions impact brand trust in Dutch retail banks?
Publication
Publication
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, , , | |
Looman, J.L., Meijs, L.C.P.M. | |
hdl.handle.net/2105/22746 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Cyrus, N.L.C. (2014, August 29). How do sustainable brand extensions impact brand trust in Dutch retail banks?. Marketing Management. Retrieved from http://hdl.handle.net/2105/22746
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