Neutralising shyness in brand relationships

Additional Metadata
Keywords	Anthropomorphisation, Consumer brand relationship, Misattribution
Thesis Advisor	Consiglio, I., Dalen, J. van
Persistent URL	hdl.handle.net/2105/22774
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verbeek, S.L. (2014, July 24). Neutralising shyness in brand relationships . Marketing Management. Retrieved from http://hdl.handle.net/2105/22774

Publication