2014-08-07
Emotion appeal in advertising
Publication
Publication
Shame and guilt appeal in donation behavior
Additional Metadata | |
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Hooge, I.E. de, Wiepking, P. | |
hdl.handle.net/2105/22781 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Metselaar, G.M. (2014, August 7). Emotion appeal in advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/22781
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