Emotion appeal in advertising: Shame and guilt appeal in donation behavior

Additional Metadata
Keywords	Shame, Guilt, Donations, Advertising
Thesis Advisor	Hooge, I.E. de, Wiepking, P.
Persistent URL	hdl.handle.net/2105/22781
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Metselaar, G.M. (2014, August 7). Emotion appeal in advertising: Shame and guilt appeal in donation behavior. Marketing Management. Retrieved from http://hdl.handle.net/2105/22781

Emotion appeal in advertising