2014-08-31
Certification seals: do they work?
Publication
Publication
The effects of a fair-trade certification seal and claim on consumers’ purchase intention, perceived fairness and perceived quality for different brand types
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Rekom, J. van, Vries, H.J. de | |
hdl.handle.net/2105/22800 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Spaans, L.E.J. (2014, August 31). Certification seals: do they work?. Marketing Management. Retrieved from http://hdl.handle.net/2105/22800
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