2014-08-31
Certification seals: do they work?
Publication
Publication
The effects of a fair-trade certification seal and claim on consumers’ purchase intention, perceived fairness and perceived quality for different brand types
| Additional Metadata | |
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| , , , , , | |
| Rekom, J. van, Vries, H.J. de | |
| hdl.handle.net/2105/22800 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Spaans, L.E.J. (2014, August 31). Certification seals: do they work?: The effects of a fair-trade certification seal and claim on consumers’ purchase intention, perceived fairness and perceived quality for different brand types. Marketing Management. Retrieved from http://hdl.handle.net/2105/22800 |
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