2013-09-12
Powerlessness & consumption
Publication
Publication
The effect of low power and chronic motivations on consumer behaviour
| Additional Metadata | |
|---|---|
| , , , | |
| Lisjak, M., Giessner, S.R. | |
| hdl.handle.net/2105/22810 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
|
Vieveen, J.C. (2013, September 12). Powerlessness & consumption: The effect of low power and chronic motivations on consumer behaviour. Marketing Management. Retrieved from http://hdl.handle.net/2105/22810 |
|