2013-12-13
The influence of branding on price recall
Publication
Publication
Does branding and quality influences the attention given to pricing information of fast-moving consumer goods?
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, , , , | |
Silva Lourenco, C.J. da, Tsekouras, D. | |
hdl.handle.net/2105/22826 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Kortlever, S. (2013, December 13). The influence of branding on price recall. Marketing Management. Retrieved from http://hdl.handle.net/2105/22826
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