The influence of branding on price recall: Does branding and quality influences the attention given to pricing information of fast-moving consumer goods?

Additional Metadata
Keywords	Recall, Prices, Quality, Branding, Fast moving consumer goods (FMCG)
Thesis Advisor	Silva Lourenco, C.J. da, Tsekouras, D.
Persistent URL	hdl.handle.net/2105/22826
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kortlever, S. (2013, December 13). The influence of branding on price recall: Does branding and quality influences the attention given to pricing information of fast-moving consumer goods?. Marketing Management. Retrieved from http://hdl.handle.net/2105/22826

The influence of branding on price recall