The influence of branding on price recall: Does branding and quality influences the attention given to pricing information of fast-moving consumer goods?

Additional Metadata
Keywords	Recall, Prices, Quality, Branding, Fast moving consumer goods (FMCG)
Thesis Advisor	Silva Lourenco, C.J. da, Tsekouras, D.
Persistent URL	hdl.handle.net/2105/22826
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kortlever, S. (2013). The influence of branding on price recall: Does branding and quality influences the attention given to pricing information of fast-moving consumer goods?. In Marketing Management.http://hdl.handle.net/2105/22826

The influence of branding on price recall