Does pleasure positively affect purchasing behaviour?

Additional Metadata
Keywords	Buying behavior, Consumers, Pleasure, Mood
Thesis Advisor	Mead, N.L., Bergh, B. van den
Persistent URL	hdl.handle.net/2105/22841
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Chen, Y. (2014, August 21). Does pleasure positively affect purchasing behaviour?. Marketing Management. Retrieved from http://hdl.handle.net/2105/22841

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