Does pleasure positively affect purchasing behaviour?

Additional Metadata
Keywords	Buying behavior, Consumers, Pleasure, Mood
Thesis Advisor	Mead, N.L., Bergh, B. van den
Persistent URL	hdl.handle.net/2105/22841
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Chen, Y. (2014). Does pleasure positively affect purchasing behaviour?. In Marketing Management.http://hdl.handle.net/2105/22841

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