When a CSR partnership feels right: About the avoidance of the bad and the achievement of the good and the role of involvement

Additional Metadata
Keywords	Corporate social responsibility (CSR), Cause related marketing, Customer involvement, Regulatory focus, Regulatory fit, Partnerships
Thesis Advisor	Berens, G.A.J.M., Rekom, J. van
Persistent URL	hdl.handle.net/2105/22842
Series	Global Business & Sustainability
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bolleboom, N. (2014). When a CSR partnership feels right: About the avoidance of the bad and the achievement of the good and the role of involvement. In Global Business & Sustainability.http://hdl.handle.net/2105/22842

When a CSR partnership feels right