The price is right: The study of placebo effects in price promotions over time

Additional Metadata
Keywords	Placebo effect, Price discounts, Price promotions, Zero price, Gifts
Thesis Advisor	Bergh, B. van den, Greeven, M.J.
Persistent URL	hdl.handle.net/2105/22851
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Siew, S.S. (2010). The price is right: The study of placebo effects in price promotions over time. In Marketing Management.http://hdl.handle.net/2105/22851

The price is right