Brands with societal purpose: talking versus doing cause-brand alliances: the impact of societal communication, societal engagements and type (source) of communication on consumers' attitude towards the brand

Additional Metadata
Keywords	Corporate social responsibility (CSR), Communication, Brands, Credibility, Brand attitude, Societal engagement, Brand cause relationships
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/22885
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gummaraju, K. (2014). Brands with societal purpose: talking versus doing cause-brand alliances: the impact of societal communication, societal engagements and type (source) of communication on consumers' attitude towards the brand. In Marketing Management.http://hdl.handle.net/2105/22885

Brands with societal purpose: talking versus doing cause-brand alliances