Brands with societal purpose: talking versus doing cause-brand alliances

Additional Metadata
Keywords	Corporate social responsibility (CSR), Communication, Brands, Credibility, Brand attitude, Societal engagement, Brand cause relationships
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/22885
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gummaraju, K. (2014, June 18). Brands with societal purpose: talking versus doing cause-brand alliances. Marketing Management. Retrieved from http://hdl.handle.net/2105/22885

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