Influencing online review effectiveness with review characteristics

Additional Metadata
Keywords	Online reviews, Word of mouth (WOM)
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/22922
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Borger, E.M. (2014). Influencing online review effectiveness with review characteristics. In Marketing Management.http://hdl.handle.net/2105/22922

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