Influencing online review effectiveness with review characteristics

Additional Metadata
Keywords	Online reviews, Word of mouth (WOM)
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/22922
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Borger, E.M. (2014, June 20). Influencing online review effectiveness with review characteristics. Marketing Management. Retrieved from http://hdl.handle.net/2105/22922

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