Viral marketing: what drives sharing behavior?

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Keywords	Social media, Twitter, Viral marketing, Sharing intention, Self esteem, Social justice
Thesis Advisor	Silva Lourenco, C.J. da, Tarakci, M.
Persistent URL	hdl.handle.net/2105/22932
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kasbergen, D. (2014, July 24). Viral marketing: what drives sharing behavior?. Marketing Management. Retrieved from http://hdl.handle.net/2105/22932

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