Viral marketing: what drives sharing behavior?

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Keywords	Social media, Twitter, Viral marketing, Sharing intention, Self esteem, Social justice
Thesis Advisor	Silva Lourenco, C.J. da, Tarakci, M.
Persistent URL	hdl.handle.net/2105/22932
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kasbergen, D. (2014). Viral marketing: what drives sharing behavior?. In Marketing Management.http://hdl.handle.net/2105/22932

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