The commercial effectiveness of shame and guilt appeals in advertising

Additional Metadata
Keywords	Shame, Guilt, Advertising, Effectiveness
Thesis Advisor	Hooge, I.E. de, Stam, D.A.
Persistent URL	hdl.handle.net/2105/22945
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Filhol, M.H. (2014). The commercial effectiveness of shame and guilt appeals in advertising. In Marketing Management.http://hdl.handle.net/2105/22945

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