The commercial effectiveness of shame and guilt appeals in advertising

Additional Metadata
Keywords	Shame, Guilt, Advertising, Effectiveness
Thesis Advisor	Hooge, I.E. de, Stam, D.A.
Persistent URL	hdl.handle.net/2105/22945
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Filhol, M.H. (2014, August 29). The commercial effectiveness of shame and guilt appeals in advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/22945

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