Farewell fans welcome world: Essence incongruence and social identity threat as drivers of line extension attitudes

Additional Metadata
Keywords	Brand essence, Social identity, Marketing, Distinctiveness
Thesis Advisor	Rekom, J. van, Rijsdijk, S.A
Persistent URL	hdl.handle.net/2105/22967
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sinttruije, B.I. van. (2013, December 18). Farewell fans welcome world: Essence incongruence and social identity threat as drivers of line extension attitudes. Marketing Management. Retrieved from http://hdl.handle.net/2105/22967

Farewell fans welcome world