2013-12-18
Farewell fans welcome world
Publication
Publication
Essence incongruence and social identity threat as drivers of line extension attitudes
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Rekom, J. van, Rijsdijk, S.A | |
hdl.handle.net/2105/22967 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Sinttruije, B.I. van. (2013, December 18). Farewell fans welcome world. Marketing Management. Retrieved from http://hdl.handle.net/2105/22967
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