Digital marketing: which online visual display advertisements will be the most effective regarding click-through rate?: a field experiment of the Mysteryland festival

Additional Metadata
Keywords	Advertising, Display marketing, Banners, YouTube
Thesis Advisor	Roos, J.M.T., Li, T.
Persistent URL	hdl.handle.net/2105/22971
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rotteveel, J.D.K. (2014). Digital marketing: which online visual display advertisements will be the most effective regarding click-through rate?: a field experiment of the Mysteryland festival. In Marketing Management.http://hdl.handle.net/2105/22971

Digital marketing: which online visual display advertisements will be the most effective regarding click-through rate?