2014-08-31
Digital marketing: which online visual display advertisements will be the most effective regarding click-through rate?
Publication
Publication
a field experiment of the Mysteryland festival
Additional Metadata | |
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Roos, J.M.T., Li, T. | |
hdl.handle.net/2105/22971 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Rotteveel, J.D.K. (2014, August 31). Digital marketing: which online visual display advertisements will be the most effective regarding click-through rate?. Marketing Management. Retrieved from http://hdl.handle.net/2105/22971
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