Digital marketing: which online visual display advertisements will be the most effective regarding click-through rate?: a field experiment of the Mysteryland festival

Additional Metadata
Keywords	Advertising, Display marketing, Banners, YouTube
Thesis Advisor	Roos, J.M.T., Li, T.
Persistent URL	hdl.handle.net/2105/22971
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rotteveel, J.D.K. (2014, August 31). Digital marketing: which online visual display advertisements will be the most effective regarding click-through rate?: a field experiment of the Mysteryland festival. Marketing Management. Retrieved from http://hdl.handle.net/2105/22971

Digital marketing: which online visual display advertisements will be the most effective regarding click-through rate?