Listen to me!: An investigation into the factors that enhance the perceived credibility of firm created electronic word-of-mouth messages concerning brands

Additional Metadata
Keywords	Word of mouth (WOM), Credibility, Online recommendations, Brands
Thesis Advisor	Go, F.M., Weerdt, N.P. van der
Persistent URL	hdl.handle.net/2105/22994
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Osinga, M. (2011, December 6). Listen to me!: An investigation into the factors that enhance the perceived credibility of firm created electronic word-of-mouth messages concerning brands. Marketing Management. Retrieved from http://hdl.handle.net/2105/22994

Listen to me!