2011-12-06
Listen to me!
Publication
Publication
An investigation into the factors that enhance the perceived credibility of firm created electronic word-of-mouth messages concerning brands
| Additional Metadata | |
|---|---|
| , , , | |
| Go, F.M., Weerdt, N.P. van der | |
| hdl.handle.net/2105/22994 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Osinga, M. (2011, December 6). Listen to me!. Marketing Management. Retrieved from http://hdl.handle.net/2105/22994
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