Listen to me!: An investigation into the factors that enhance the perceived credibility of firm created electronic word-of-mouth messages concerning brands

Additional Metadata
Keywords	Word of mouth (WOM), Credibility, Online recommendations, Brands
Thesis Advisor	Go, F.M., Weerdt, N.P. van der
Persistent URL	hdl.handle.net/2105/22994
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Osinga, M. (2011). Listen to me!: An investigation into the factors that enhance the perceived credibility of firm created electronic word-of-mouth messages concerning brands. In Marketing Management.http://hdl.handle.net/2105/22994

Listen to me!