2009-09-03
The influence of rhetorical figures on brand personality and attitude
Publication
Publication
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Puntoni, S., Stam, D.A. | |
hdl.handle.net/2105/23000 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Radionova, A. (2009, September 3). The influence of rhetorical figures on brand personality and attitude. Marketing Management. Retrieved from http://hdl.handle.net/2105/23000
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