From old school icon to streetwise fashion statement: How can companies use brand successes achieved in the past to build a brand image?

Additional Metadata
Keywords	Brand image, Brand attitude, Authenticity
Thesis Advisor	Rekom, J. van, Jansen, J.J.P.
Persistent URL	hdl.handle.net/2105/23030
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kikkert, K. (2010, December 14). From old school icon to streetwise fashion statement: How can companies use brand successes achieved in the past to build a brand image?. Marketing Management. Retrieved from http://hdl.handle.net/2105/23030

From old school icon to streetwise fashion statement