2010-12-14
From old school icon to streetwise fashion statement
Publication
Publication
How can companies use brand successes achieved in the past to build a brand image?
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Rekom, J. van, Jansen, J.J.P. | |
hdl.handle.net/2105/23030 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Kikkert, K. (2010, December 14). From old school icon to streetwise fashion statement. Marketing Management. Retrieved from http://hdl.handle.net/2105/23030
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