From old school icon to streetwise fashion statement: How can companies use brand successes achieved in the past to build a brand image?

Additional Metadata
Keywords	Brand image, Brand attitude, Authenticity
Thesis Advisor	Rekom, J. van, Jansen, J.J.P.
Persistent URL	hdl.handle.net/2105/23030
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kikkert, K. (2010). From old school icon to streetwise fashion statement: How can companies use brand successes achieved in the past to build a brand image?. In Marketing Management.http://hdl.handle.net/2105/23030

From old school icon to streetwise fashion statement