Why do baby boomers drink?: A study of change in drinking motives

Additional Metadata
Keywords	Consumer behaviour, Alcohol industry/market/sector, Babyboomers, Generation Y, Motives
Thesis Advisor	Looman, J.L., Dalen, J. van
Persistent URL	hdl.handle.net/2105/23049
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Meijer, J.M. (2011, September 28). Why do baby boomers drink?: A study of change in drinking motives. Marketing Management. Retrieved from http://hdl.handle.net/2105/23049

Why do baby boomers drink?