Why do baby boomers drink?: A study of change in drinking motives

Additional Metadata
Keywords	Consumer behaviour, Alcohol industry/market/sector, Babyboomers, Generation Y, Motives
Thesis Advisor	Looman, J.L., Dalen, J. van
Persistent URL	hdl.handle.net/2105/23049
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Meijer, J.M. (2011). Why do baby boomers drink?: A study of change in drinking motives. In Marketing Management.http://hdl.handle.net/2105/23049

Why do baby boomers drink?