Psst… check this out, it is awesome!: How advertising creativity influences online and traditional word-of-mouth

Additional Metadata
Keywords	Word of mouth (WOM), Creativity, Advertising
Thesis Advisor	Hooge, I.E. de, Stam, D.A.
Persistent URL	hdl.handle.net/2105/23073
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Fibbe, M.A. (2011, March 24). Psst… check this out, it is awesome!: How advertising creativity influences online and traditional word-of-mouth. Marketing Management. Retrieved from http://hdl.handle.net/2105/23073

Psst… check this out, it is awesome!