Psst… check this out, it is awesome!: How advertising creativity influences online and traditional word-of-mouth

Additional Metadata
Keywords	Word of mouth (WOM), Creativity, Advertising
Thesis Advisor	Hooge, I.E. de, Stam, D.A.
Persistent URL	hdl.handle.net/2105/23073
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Fibbe, M.A. (2011). Psst… check this out, it is awesome!: How advertising creativity influences online and traditional word-of-mouth. In Marketing Management.http://hdl.handle.net/2105/23073

Psst… check this out, it is awesome!