Dirty dancing of luxury and mass: The study of influence of collaboration of fashion luxury and mass clothing brands on perceived luxuriousness of the luxury brand

Additional Metadata
Keywords	Luxury goods, Collaboration, Feedback, Spillover, Brands
Thesis Advisor	Ataman, M.B., Rijsdijk, S.A.
Persistent URL	hdl.handle.net/2105/23088
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dudkiewicz, P.W. (2012). Dirty dancing of luxury and mass: The study of influence of collaboration of fashion luxury and mass clothing brands on perceived luxuriousness of the luxury brand. In Marketing Management.http://hdl.handle.net/2105/23088

Dirty dancing of luxury and mass