2013-03-25
Safeguarding brand authenticity from insufficient brand stewardship
Publication
Publication
A framework for responding to external market pressures without compromising brand authenticity
Additional Metadata | |
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Raaf, D.I. de, Sirks, J.J. | |
hdl.handle.net/2105/23122 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Arshad, T.A. (2013, March 25). Safeguarding brand authenticity from insufficient brand stewardship. Marketing Management. Retrieved from http://hdl.handle.net/2105/23122
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