Safeguarding brand authenticity from insufficient brand stewardship: A framework for responding to external market pressures without compromising brand authenticity

Additional Metadata
Keywords	Authenticity, Brands, Identity, Brand stewardship
Thesis Advisor	Raaf, D.I. de, Sirks, J.J.
Persistent URL	hdl.handle.net/2105/23122
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Arshad, T.A. (2013, March 25). Safeguarding brand authenticity from insufficient brand stewardship: A framework for responding to external market pressures without compromising brand authenticity. Marketing Management. Retrieved from http://hdl.handle.net/2105/23122

Safeguarding brand authenticity from insufficient brand stewardship