Segmentation strategy in the downturn: The new consumer segments to target for brand success

Additional Metadata
Thesis Advisor	Lans, R.J.A. van der, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/23126
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sima, B.E. (2009, December 14). Segmentation strategy in the downturn: The new consumer segments to target for brand success. Marketing Management. Retrieved from http://hdl.handle.net/2105/23126

Segmentation strategy in the downturn