2009-12-14
Segmentation strategy in the downturn
Publication
Publication
The new consumer segments to target for brand success
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Lans, R.J.A. van der, Berens, G.A.J.M. | |
hdl.handle.net/2105/23126 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Sima, B.E. (2009, December 14). Segmentation strategy in the downturn. Marketing Management. Retrieved from http://hdl.handle.net/2105/23126
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