Segmentation strategy in the downturn: The new consumer segments to target for brand success

Additional Metadata
Thesis Advisor	Lans, R.J.A. van der, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/23126
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sima, B.E. (2009). Segmentation strategy in the downturn: The new consumer segments to target for brand success. In Marketing Management.http://hdl.handle.net/2105/23126

Segmentation strategy in the downturn