2010-12-17
The use of endorsers in advertising
Publication
Publication
An examination of different endorsers in combination with different kinds of products
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Verlegh, P.W.J., Hagemeijer, R.E. | |
hdl.handle.net/2105/23136 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Bouwkamp, L.C. (2010, December 17). The use of endorsers in advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/23136
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