The use of endorsers in advertising: An examination of different endorsers in combination with different kinds of products

Additional Metadata
Keywords	Advertising, Endorsers
Thesis Advisor	Verlegh, P.W.J., Hagemeijer, R.E.
Persistent URL	hdl.handle.net/2105/23136
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bouwkamp, L.C. (2010, December 17). The use of endorsers in advertising: An examination of different endorsers in combination with different kinds of products. Marketing Management. Retrieved from http://hdl.handle.net/2105/23136

The use of endorsers in advertising