The use of endorsers in advertising: An examination of different endorsers in combination with different kinds of products

Additional Metadata
Keywords	Advertising, Endorsers
Thesis Advisor	Verlegh, P.W.J., Hagemeijer, R.E.
Persistent URL	hdl.handle.net/2105/23136
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bouwkamp, L.C. (2010). The use of endorsers in advertising: An examination of different endorsers in combination with different kinds of products. In Marketing Management.http://hdl.handle.net/2105/23136

The use of endorsers in advertising