2009-12-09
Cause related marketing
Publication
Publication
A way to convert consumers into promoters?
Additional Metadata | |
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Verlegh, P.W.J., Berens, G.A.J.M. | |
hdl.handle.net/2105/23138 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Mihai, D.C. (2009, December 9). Cause related marketing. Marketing Management. Retrieved from http://hdl.handle.net/2105/23138
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