Cause related marketing: A way to convert consumers into promoters?

Additional Metadata
Thesis Advisor	Verlegh, P.W.J., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/23138
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mihai, D.C. (2009, December 9). Cause related marketing: A way to convert consumers into promoters?. Marketing Management. Retrieved from http://hdl.handle.net/2105/23138

Cause related marketing