2012-09-17
The role of a retail brand when buying a solar system
Publication
Publication
An exploratory qualitative framework analysis to understand the purchase decision and brand-choice process of Dutch households
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, , , , , | |
Looman, J.L., Ende, J.C.M. van den | |
hdl.handle.net/2105/23148 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Overgaauw, M.B.J. (2012, September 17). The role of a retail brand when buying a solar system. Marketing Management. Retrieved from http://hdl.handle.net/2105/23148
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