The role of a retail brand when buying a solar system: An exploratory qualitative framework analysis to understand the purchase decision and brand-choice process of Dutch households

Additional Metadata
Keywords	Brands, Solar industry/market/sector, Purchase process, Framework analysis, Retail industry/market/sector, Netherlands
Thesis Advisor	Looman, J.L., Ende, J.C.M. van den
Persistent URL	hdl.handle.net/2105/23148
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Overgaauw, M.B.J. (2012, September 17). The role of a retail brand when buying a solar system: An exploratory qualitative framework analysis to understand the purchase decision and brand-choice process of Dutch households. Marketing Management. Retrieved from http://hdl.handle.net/2105/23148

The role of a retail brand when buying a solar system