Being copied by a private label, flattering or not?: A research into the effects of copycatting on the perception of a national brand

Additional Metadata
Keywords	Private labels, National brands, Perception, Imitation
Thesis Advisor	Szymanowski, M., Jansen, J.J.P.
Persistent URL	hdl.handle.net/2105/23153
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kloet, N. (2011, March 30). Being copied by a private label, flattering or not?: A research into the effects of copycatting on the perception of a national brand. Marketing Management. Retrieved from http://hdl.handle.net/2105/23153

Being copied by a private label, flattering or not?