2011-03-30
Being copied by a private label, flattering or not?
Publication
Publication
A research into the effects of copycatting on the perception of a national brand
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Szymanowski, M., Jansen, J.J.P. | |
hdl.handle.net/2105/23153 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Kloet, N. (2011, March 30). Being copied by a private label, flattering or not?. Marketing Management. Retrieved from http://hdl.handle.net/2105/23153
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