2009-12-16
Ways to communicate features to increase consumer response
Publication
Publication
| Additional Metadata | |
|---|---|
| Szymanowski, M., Rijsdijk, S.A. | |
| hdl.handle.net/2105/23154 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
|
Ten, O. (2009). Ways to communicate features to increase consumer response. In Marketing Management.http://hdl.handle.net/2105/23154 |
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