2014-07-24
Who you see is what you get
Publication
Publication
The role of relationship closeness on a brands’ performance
| Additional Metadata | |
|---|---|
| , , | |
| Silva Lourenco, C.J. da, Tsekouras, D. | |
| hdl.handle.net/2105/23207 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
|
Steur, M. (2014, July 24). Who you see is what you get: The role of relationship closeness on a brands’ performance . Marketing Management. Retrieved from http://hdl.handle.net/2105/23207 |
|